Project Overview

Wagmi Games is a blockchain-powered competitive gaming studio. In early 2024, the team was facing mounting community frustration due to product delays and unclear messaging. Green Quill Studios was brought in to help shift sentiment, rebuild trust, and position Wagmi to win back its niche.

Our Role

We started with a brand and content audit — identifying where the messaging was misaligned, what was fueling negative sentiment, and what narratives could rebuild trust. From there, we developed a strategic roadmap focused on consistency, creator collaboration, and high-volume content execution.

We advised the team to shift toward a content-first creator campaign, highlighting gameplay, development transparency, and community culture — all designed to reconnect with their core audience.

What We Delivered

• Brand + sentiment audit across social and community

• Platform-specific messaging and tone recommendations

• Campaign concept and structure for 4-month creator push

• Ongoing strategy and performance feedback across launch phases

• Creator briefing, positioning, and storytelling frameworks

  
  

Results

• Over 1 million impressions generated via creator collaborations

• Reclaimed mindshare across X and Discord

• Named Game of the Year at Rare Evo 2024

• Transformed sentiment from doubt to dominance within their category

• A clear content engine built for long-term trust and storytelling