Technology
Social Media Management Case Study
Project Overview
Shaga, an innovative cloud gaming platform, had a technically superior product but struggled with a stagnant social media presence. Their messaging failed to cut through the noise of a crowded market, resulting in low brand recall, flat follower growth, and missed opportunities to convert tech-savvy gamers into active users. They needed a strategic partner to not just post content, but to build a high-performance content engine that drove tangible growth.
Meeting project deadlines is a top priority. We understand the importance of timely delivery and have established a comprehensive approach to ensure that all projects.
Our Role
Green Quill Studios was engaged to transform Shaga's social channels from passive outlets into powerful growth levers. We began with a deep-dive audit of their content, competitors, and target audience, identifying critical gaps and opportunities.
Our strategy was built on three pillars: educate, entertain, and engage. We moved away from generic gaming news and focused on content that showcased Shaga's core differentiators: seamless gameplay, an expansive indie library, and a commitment to the creator community. We systematized their content production, establishing a clear pipeline from idea to execution and distribution across X, TikTok, and Instagram.
What We Delivered
Full social media and content ecosystem audit
Data-driven content strategy and core narrative pillars
Comprehensive social media management across all key platforms
High-volume content production (short-form video, memes, tech explainers)
Community engagement and creator activation protocols
Weekly performance reporting and strategic feedback loops
Results
Drove a +138% increase in impressions in the first 30 days of our engagement.
Increased profile visits by +227%, creating a massive surge in audience curiosity.
Boosted key engagement metrics, including a +210% lift in replies and a +131% increase in likes.
Established a distinct, confident brand voice that resonated with the core gamer demographic.
Built a scalable content engine that consistently fuels audience growth and user acquisition funnels.
Services Provided
Full-Service Social Media Management
Content Strategy & Production
Community Engagement & Growth
Performance Analytics & Optimization
Brand Voice & Narrative Development
Project Information
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